"It's hard to think of anyone who can match Kelly Mooney's insights and creativity in making sense of the exploding world of customers and the Web. She combines hands-on experience with breakthrough thinking - which is exactly what most business people need as they try to navigate the new world of competition, a world where the customer comes first (and second, and third)." "Building a business model, securing capital, hiring talent, and developing a compelling offer is all for naught unless you have customers. To carry out a customer-centric strategy, every company needs a customer bible like The Ten Demandments to believe in and to execute against." "Kelly Mooney has influenced my understanding of consumer behavior and what it takes to delight customers and when you read this book, I am sure she will influence yours. Distribute this book to all your associates, only if you want to create a truly customer-centric culture in your organization!" "This is an important book that seriously opened my eyes to some flaws in my company's relationship with our clients. For me, this book was an invaluable reading experience, not just a pleasurable one, and I expect you will agree." "Beyond all the hype about meeting customer expectations, exceeding customer expectations, and delighting customers is the simple reality that most businesses just don't come even close to knowing what customers care about and certainly don't communicate well about customers to their employees. Here is a straightforward, simple, and actionable framework that - once read - is both hard to ignore and hard to forget — do either one at your own peril." "What a great idea! Here's an eleventh demandment: If you want your company to succeed, you better understand all ten of Mooney's concepts." "This book is SPOT on...in EVERY respect. I've read lots of material on this subject, and most of it amounts to lame retreading and insincere fad of the month repackaging of tired ideas and concepts. There's a sincerity and been-there/done-that quality that jumps out of the pages." "I love this book because it is all about the consumer — the real reason that anyone in marketing should go to work each morning. Kelly Mooney addresses meeting the new consumer demands through products, services, promotion, communication — the fundamentals of creating consumer satisfaction without any of the false rhetoric that many companies hide behind."