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Today's empowered customers are more knowledgeable-and more dissatisfied-than at any time in the past. The Ten Demandments comes at you from their perspective, to tell you exactly what they want, how they want it, and what they'll do if they don't get it. No-nonsense, opinionated, and impassioned—The Ten Demandments is a call to action that will, finally and forever, show you how to satisfy each customer first, last, and always.




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